LinkedIn chases Facebook

I’ve just got an email from LinkedIn that I can be a member of prestigious group: ‘First Million UK‘. I feel so lucky and exclusive now – I’m one of the million!

Why the hell they sent me this rubbish email anyway?

Simple: ‘First Million’ is one of many groups in LinkedIn. They hint that not only Facebook lets you create specialized groups and populate them with your friends. Sort of techie-geeky socialising with clear goal to get more and more clicks. Smart.

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